The West Ham United Foundation continues to strengthen its international impact, delivering football and education programmes across multiple continents.

Recent activity has highlighted an expanding presence in Australia and New Zealand, with George Cowie having returned to east London with young players from the area to experience the Foundation’s development pathways first-hand.

A former West Ham United player and international coach, Cowie has a played a key role in expanding the Foundation’s presence in Australia through his coaching programme ‘George Cowie Football’. Working closely with the Foundation, Cowie has helped to deliver regional camps across locations including Perth, Adelaide, the Sunshine Coast and Gold Coast, giving young players the opportunity to develop under the renowned ‘West Ham Way’ philosophy.

Through its international partnerships, the Foundation gives players the chance to train with Academy and Foundation staff, compete in fixtures and gain insight into life around the Club. These experiences reflect the Foundation’s commitment to using football as a vehicle to inspire communities and create opportunities on and off the pitch.

Expansion across Australia has been a major success, with new locations launching and regional camps scheduled for June and July. One of the standout moments was at the Gladstone Camp at Boyne Tannum FC, demonstrating the programme’s reach into new communities. Alongside this, touring groups from the USA, Ireland, Thailand and Saudi Arabia have visited the UK this year, helping to strengthen international relationships.