Foundation promotes West Ham Way Down Under with George Cowie Football
Foundation promotes West Ham Way Down Under with George Cowie Football
The West Ham United Foundation will join forces with George Cowie Football during the Club’s two-match pre-season tour to Perth, Western Australia.
Run by former West Ham player and international coach Cowie, the Scot’s coaching programme boasts an intimate understanding of what it takes to nurture young talent. Having joined the Club as a professional player in 1977, the Scotland youth international witnessed the team’s FA Cup victory in 1980 and was part of the squad that reached the League Cup final a year later.
Cowie’s camps provide a platform for aspiring footballers from Australia to develop their skills and showcase their talent. Notably, the 2023 camps in Perth will conclude a month-long series of delivery, coinciding with West Ham United’s highly anticipated pre-season tour.

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WHUF - Twitter Post - 7/2/23
Giving our international partners George Cowie Football a taste of how things work at ⚒️⚽️
🔗https://t.co/S5avwYPaJM pic.twitter.com/Vu9oEnEMoQ
— West Ham United Foundation (@WHUFoundation) February 7, 2023
WHUF - Twitter Post - 23/1/23
Pleasure to host our Australian #international partners George Cowie Football last week! ⚒️🤝🇦🇺
On the first morning of their UK tour, the group visited our base in Beckton for training sessions & exhibition matches with our #Post16 #Football & #Education programme ⚽️ pic.twitter.com/pj6Ep4fUAa
— West Ham United Foundation (@WHUFoundation) January 23, 2023
West Ham United welcomes George Cowie Football from Australia and New Zealand
West Ham United welcomes George Cowie Football from Australia and New Zealand
As part of the West Ham United Foundation’s international programme delivery, George Cowie Football were invited to east London from Australia to experience the Foundation’s football development pathways.
As part of the Foundation’s wider international partnerships which uses the global appeal of Premier League football to engage and inspire communities, young footballers from regional and national camps in Australia led by Foundation coaching staff were selected to visit the UK and experience life as Academy players.
“Our international partnerships look to provide young people from around the world the opportunity to experience our football development pathways,” explained Foundation Director of Programmes Bryan Glover.
“Being able to provide these opportunities for boys and girls is something I’m very passionate about, especially with the Women’s World Cup coming to Australia and New Zealand this year.”